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Sub-Saharan Africa

Alliance Laundry Systems to launch Laundromat concept in Kenya

Kenyan entrepreneurs interested in the laundry industry are set to benefit from the launch of commercial laundromat by Alliance Laundry Systems, the U. S.-based world leader in commercial laundry.

The company is targeting entrepreneurs from major urban centers in the country who will receive full laundromat store concepts with all operational and technical support.

According to Jean-Paul Mailhac, Regional Sales Manager Sub-Saharan Africa, a fast growing demand for laundry services and products, combined with a booming economy and annual growth of more than 6 percent, makes Kenya the ideal place to start a laundromat.

“Kenya is the country from where we have received the most inquiries by far. It is quickly becoming a need in this society as people spend a lot of time and effort on their looks,” Mr Mailhac said in a statement on the launch.

Urban centers have been targeted with Laundromats for what Alliance Laundry Systems terms as having the highest profit potential.

Alliance attributes the lack of uptake of laundromats in the country to the lack of global best practice experience, limited local technical expertise and no specific retail cleaning knowledge.

“A laundromat can professionally clean and dry laundry, making garments look newer, last longer, feel better, eliminating the need to own an expensive machine. One added advantage is having the flexibility to use the laundromat whenever necessary, due to the close proximity of stores. In the right locations, one store can service a 9km2 area – meaning plentiful opportunities in larger cities,” Mr Mailhac pointed out.

To ease their entry into the country, Alliance plans to have a number of demonstration events in Nairobi to explain in detail all benefits their laundromat concept has to offer later in the year.

Alliance Laundry Systems is present in 140 countries with a team of more than 2,900 employees.

The post Alliance Laundry Systems to launch Laundromat concept in Kenya appeared first on Dhahabu.

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