Follow the strict rules of the European market and reap big as small farmer
The sole responsibility lies with the producers and retailers (both in supermarkets and hypermarkets) who ensure the fresh produce is of high quality and meets the safety standards set.
European consumers apart from looking for food that’s healthy, they also look for food that’s ethically sourced and traded.
With many exporters from Kenya, and other sub-Saharan countries striving to enter the European market, getting GLOBALGAP certification is a viable option to have a competitive advantage.
If food quality and safety procedures such as GLOBALGAP, are not embraced and implemented across agricultural value chain, not only will this affect the brand reputation but also the safety of food is jeopardised, and ultimately the consumers are affected.
These, were, critical in safety management across the agricultural value chain. Due to globalisation of the economies and increase in demand of fresh produce, EUREPGAP changed to GLOBALGAP, in 2007.
Furthermore, being a member is voluntary, but a mandatory requirement if you want to export produce specifically to Europe market.
Once certified, it guarantees the products are of high quality, sustainable, safe for consumption and available on every supermarket/hypermarkets in Europe.
He has first-hand knowledge about GLOBALGAP and standards required. He has customised solutions for consumers and is be able to link up with select customers in supply chain.
However, during GLOBALGAP implementation, some costs will be incurred which include investment in storage facilities, safety handling materials, packaging facilities, transport facilities, provision of running water, farming equipment and sanitary facilities.
Through GLOBALGAP certification, farmers and consumers are able to meet objectives such as commitment to food safety, food quality, social and environmental, production efficiency, and food security.
Moreover, farmers’ fresh produce are able to fetch premium price in the market. And, there is increase in consumer confidence in specific brand because of the product attributes.
Generally, there is maximum output and quality control. When GLOBALGAP is well implemented, despite cost associated with it, small-scale farmers and retailers stand a chance to reap hugely in long run.