Davis & Shirtliff
Davis & Shirtliff (D&S
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East Africa
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Phillip Holi
SMA
SMA Solar Technology

German firm, Davis & Shirtliff deal eyes Kenyan manufacturers

German clean energy company SMA Solar Technology has appointed local water and energy equipment provider Davis & Shirtliff (D&S) as the regional distributor for its products as it makes its official foray into East Africa. The firms announced the deal Monday, which makes the water and energy equipment provider the primary local distributor of SMA’s photovoltaic inverters in a move designed to grow its revenue streams.SMA, which has a presence in 20 countries, is a manufacturer of solar inverters for photovoltaic systems with grid connection, off-grid power supply and backup operations.The company says uptake has so far been impressive, having supplied over 70 grid connect SMA inverters into the regional market.D&S is now hoping to tap into the local manufacturing industry and across sectors as it targets firms keen to adopt clean, renewable energy as a cost cutting measure.‘’Power costs are one of the highest cost inputs in any manufacturing plant. The cost of utility power has continued to rise, thus increasing the cost of manufacturing. Manufacturing plants and home owners have become frustrated with the ever rising electricity rates and the lack of control they have over their energy costs. ““Installing a solar system could reduce electricity bills substantially and thus reduce the cost of manufacturing,” said D&S technical director Phillip Holi in a statement.The partnership with Davis & Shirtliff comes at a time when SMA is downsizing and shifting its focus back home and on emerging markets.Last year, the German firm announced plans to exit the Chinese inverter market where it failed to establish a low-cost brand for emerging markets for the past six years after failing to generate profit.

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