Kenya’s Mums Village Secures Funding from US-based impact investor
Mums Village, a Nairobi based online parenting website for resources, support and expert advice for Kenyan mothers has secured funding from US-based impact investor Gray Matters Capital. The funding will be used to help Mums Village launch its e-commerce platform to support the existing community.
The company was founded in 2015 by tech entrepreneur Isis Nyong’o who is also the founder of the advisory firm Asphalt & Ink.
“Mums Village enables mothers to access and share locally relevant content and products through peer-to-peer communities. We believe our participation in the accelerator program will enable us to scale and optimize. The target market potential of baby goods in Africa is huge and is projected to reach US$ 5-7 billion by 2021. This paves the way for us to take the e-commerce route to support our growing community”, said Isis Nyong’o, CEO.
Gray Matters Capital, a US-based impact investor focused on the funding for-profit in markets of Africa, India, Latin America, USA and South East Asia.