Nairobi most preferred destination in Kenya
Nairobi is the most popular destination according to Jumia Travel Hospitality Report Kenya 2018.
The report, in its annual third edition gives in-depth analysis by delving into the country’s travel, tourism, and hospitality ecosystem by looking at the sector’s contribution to Kenya’s GDP, as well as technology trends shaping the hospitality sector.
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The capital city leads with 35 per cent, followed by Mombasa (30) and Diani (15), Nakuru (7) Naivasha (6), Malindi (4) and Kisumu (3).