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Profit-making idea: Playing in Africa’s e-sports arena

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If Jibolu “J. G.” Ayodele, the co-founder and the chief exponential officer of Nigeria-based shoe-designing company Thando’s, could venture into other industry, it would be the e-sports sector.

Here, he explains why:

“I think that gaming is a huge opportunity for Africa, especially e-sports given the continent’s demographic dividend. With a majority young population, e-sports have a big and addressable market to capitalise on.

“The business of e-sports is basically broken down into three areas: developing the games, playing the games, and broadcasting the games. This industry is projected to be a worth US$1.2bn by 2020, which is a tenfold increase from where it was just seven years ago.”

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