Alice Waweru
Citi Foundation
Disqus
Dukas
Elea Foundation for Ethics
Globalisation
JavaScript
Kenya
Latin America
MasterCard Centre for Inclusive Growth
Nairobi
Smart Duka
TechnoServe

Shopkeepers get digital business system

Smart Duka programme aims to increase sales of participating micro-retail shops known locally as Dukas by more than 30 per cent by working with entrepreneurs to improve their business and financial management skills.

Business advisory firm TechnoServe has partnered with Citi Foundation, Elea Foundation for Ethics in Globalisation and the MasterCard Centre for Inclusive Growth to develop digital business management solutions for shopkeepers. TechnoServe senior business manager Alice Waweru said the Smart Duka programme aims to increase sales of participating micro-retail shops known locally as Dukas by more than 30 per cent by working with entrepreneurs to improve their business and financial management skills.“A number of solvable issues prevent the shops from realising their full business potential, which includes but not limited to poor cash management, poor layout and product placement, and poor inventory management,” she said.The system seeks to help the entrepreneurs manage their inventory efficiently and make mobile payments, among other tasks.

The Smart Duka programme, which builds on the success of a similar effort in Latin America, has kicked off with more than 5,300 shops located in Nairobi’s informal settlements.Small shops generate 70 per cent of Kenya’s retail revenue with 95 per cent of all shoppers frequenting them to stock up on day-to-day products.

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