Bolt
East Africa
Markus Villig
Shivachi Muleji
Taxify

Taxify Rebrands to Bolt

PRESS RELEASE:  Taxify is changing its name to Bolt and introducing a new logo. The update brings the brand identity in line with the company’s broader vision of transportation that has already expanded from ride-hailing, with cars and motorbikes, to scooter sharing.

Speaking on why the company chose to make the change, Markus Villig, CEO and co-founder, Bolt said, “Taxify launched five years ago with a mission to make urban transportation more convenient and affordable. Our first product was a taxi dispatch solution that gave the company its original name.”

The new brand will be gradually rolled out across Bolt’s global markets over the following weeks. Bolt users will not need to take any action as the app will update automatically .

General Manager for East Africa at Bolt, Shivachi Muleji said: “While we’ve made progress on our mission, we’ve also started to outgrow parts of our brand, including the name. Given our ambition to solve transportation problems on an increasingly broader scale, we want the brand to reflect the company’s future rather than the past. Our new name ‘Bolt’ stands for fast, effortless movement – exactly what the experience of getting around in a city should be, be it by car, scooter or public transport. It also underscores our belief that the future of transportation will be electric.”

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