BASF East Africa Limited
BASF East Africa Ltd
BASF’s Board of Executive Directors
Country Cluster Head
East Africa
Global Sustainability Advisory Council
Juliana Rotich
Lab Fellow
Michael Gotsche
MIT Media
Novato Africa
TED Senior Fellow
University of Missouri
Ushahidi Inc.

Ushahidi co-founder, Juliana Rotich, appointed BASF Kenya head

NAIROBI, Kenya, May 30 – Global chemical company, BASF, has appointed Juliana Rotich as the Country Cluster Head for BASF East Africa Limited.

Rotich has been a member of BASF’s Global Sustainability Advisory Council until April 2018.

Her knowledge and experience have brought important external perspectives in discussions with BASF’s Board of Executive Directors, said Michael Gotsche, Vice President for BASF in Africa.

“Ms. Rotich’s role as Country Cluster Head for BASF East Africa Ltd will entail leading the operations in the region focusing on a strategic plan to meet and exceed customer expectations with BASF’s innovative products and solutions,” he added.

“The appointment of Juliana as the head of the BASF business in East Africa is evidence of the quality of local talent to help spur business growth in Africa.”

Rotich holds a BSc Degree in Computer Science from the University of Missouri, Kansas. She is an MIT Media Lab Fellow, TED Senior Fellow and a World Economic Forum Young Global Leader.

She also co-founded BRCK Inc. and headed up the not for profit affiliate where she led partnerships; a position she held until February 2017.

She was also a consultant for Novato Africa, driving partnerships that led to the first AeroMobility startup competition in East Africa. Rotich is the co-founder of Ushahidi Inc., a technology company that focuses on building free and open source software used to change the flow of information worldwide.

“I am excited to join BASF and the opportunity it has offered me to grow the company footprint in East Africa,” said Rotich.

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